Welcome to the KWIK FIT BRITISH TOURING CAR CHAMPIONSHIP LIQUI MOLY RACE DAY!
Croft Circuit is thrilled to announce that the upcoming race meeting, set for Saturday 27 - Sunday 28 July, will officially be branded as the KWIK FIT BRITISH TOURING CAR CHAMPIONSHIP LIQUI MOLY RACE DAY.
This follows the exciting news that the British Touring Car Championship (BTCC) has partnered with the renowned German motor oil and additive manufacturer, LIQUI MOLY.
Starting from this year's race at Croft, LIQUI MOLY will be the ‘Official Oil and Lubricants Partner’ of the BTCC. This prestigious partnership, which will span three-and-a-half years, aims to enhance both the BTCC and LIQUI MOLY's presence and impact in the motorsport world.
Fans attending the Croft Circuit will be the first to witness the launch of this partnership, with LIQUI MOLY branding prominently displayed throughout the venue. From circuit signage to podium backdrops, the blue-red-white logo of LIQUI MOLY will become a familiar sight, underscoring the brand’s commitment to motorsport excellence.
The brand will then lend its name to the race weekend at Croft for the subsequent events in 2025, 2026 and 2027
Debbie Barnes, Managing Director of LIQUI MOLY UK, expressed her excitement: “The BTCC is not only a firm fixture in motorsport throughout the United Kingdom but also attracts fans worldwide. Speed, adrenaline rush, emotions – the BTCC has been thrilling motorsport enthusiasts for decades. Placing LIQUI MOLY in this dynamic environment is the perfect opportunity for us to increase the fascination for our quality brand – and our partners and customers will hugely benefit from this partnership.”
Alan Gow, BTCC Chief Executive, shared his enthusiasm for the new partnership: “We are delighted to welcome LIQUI MOLY into the BTCC family. We have always cherished our loyal and long-term relationships with our very specific and carefully chosen partners, and we look forward to LIQUI MOLY joining that illustrious group. “LIQUI MOLY is a much admired and trusted motor oil and additive manufacturer throughout the world, not just in motorsport, and we are looking forward to what will be a hugely successful partnership”
LIQUI MOLY’s involvement in BTCC fits seamlessly into its existing motorsports sponsorship portfolio, which includes Formula 1, MotoGP, and the DTM, among others. This move is expected to further cement LIQUI MOLY's position in the UK market, leveraging the BTCC’s vast reach and popularity.
As the countdown to the KWIK FIT BRITISH TOURING CAR CHAMPIONSHIP LIQUI MOLY RACE DAY begins, Croft Circuit invites all motorsport fans to join us for what promises to be an action-packed event. Be sure to mark your calendars and witness the start of this exciting new chapter!